Cyber attacks on large businesses often make headlines because the downstream impact is felt far and wide. In turn, cybersecurity vendors tend to prioritize enterprise security solutions to help prevent this type of fallout. 

But what about the small and midsize businesses (SMB) that make up the rest of the supply chain? 

SMBs are notably overlooked in the conversation, although they’re the target of 43% of attacks. According to the U.S. Chamber of Commerce, 60% of small businesses cited cyber risk as a leading threat in 2024. However, there’s a large gap between knowing the problem and being able to solve it. 

The reality for SMBs is a complex digital infrastructure, limited budgets, and small or non-existent security teams. These make them easy targets for threat actors and limit the number of available security tools that are both affordable and effective.

So, how can SMBs protect themselves? All signs point to a partner that’s invested in their security. 

Cybersecurity with aligned incentives

As the pioneer of Active Insurance, which combines insurance coverage with technology to help policyholders respond to digital risk, Coalition has a unique understanding of the challenges impacting SMBs.

We see exactly what cyber incidents are driving losses. With our own claims data and scanning technology (that monitors over 5 billion global IP addresses), we have a bird’s eye view of the current digital landscape to capture emerging trends. 

We’re in a unique position to know exactly what impacts our policyholders most. If we know exactly what’s broken — and have a shared incentive to fix it — why wouldn’t we work on a solution?

Coalition Security is the entire toolkit to help SMBs conquer digital risk before, during, and after an incident.

Designed with SMBs in mind

Only 17% of SMBs rate their current cyber capabilities as even somewhat effective. 

When the majority of security solutions are built for enterprise companies, smaller organizations are left vulnerable. SMBs have to scramble to create their own security stack, often without the manpower and in-house expertise to reduce their risk.

Without the right carpenter, even a hammer has its limits.

There’s a commonality among the SMBs struggling with the balancing act of dutifully following security advice, while managing their workloads, IT stacks, and external partners. They need the support of readily available human expertise to simplify cybersecurity, manage their exposure, and monitor what they can’t. 

A partner for the entire cybersecurity lifecycle

Before an incident

Manage your exposure: Coalition Control scans and alerts on vulnerabilities across a business’ entire attack surface. Control also provides cyber risk assessment, third-party risk management, and zero-day alerting.

Train your employees to catch threats: Human error remains a leading cause of cyber losses, many of which start with a successful phishing campaign. Coalition Security Awareness Training is easy to roll out for small businesses, reducing the burden on IT teams. 

Detect and respond to risks: Managed Detection and Response (MDR) looks at endpoints — every laptop, server, desktop, and mobile device on a network — to spot anomalous activity and alert an analyst on new findings. With 24/7/365 monitoring, SMBs can rely on Coalition experts to respond and remediate on their behalf without needing any additional headcount in-house. 

During an incident

Incident response: Coalition Incident Response (CIR) enables organizations to get back to business, fast. Our digital forensics and incident response (DFIR) team investigates the root of the issue, mitigates financial and data losses, and provides actionable advice for the future.

After an incident

Active Insurance: When we can’t prevent incidents, it helps to have a trusted partner with an integrated team of cyber experts, a 24/7 hotline, and an efficient process to get businesses back in action.

Cyber experts invested in your security

Coalition Security helps small businesses stay protected from cyber threats with expert cybersecurity tools and services informed by real-world risks.

We’ve created every facet of Coalition Security with the input of cybersecurity experts deeply invested in the problems facing our policyholders. 

This is a mutually beneficial relationship, so our products reflect what is best for our policyholders’ bottom line. That means our solutions are affordable, effective, and (always) evolving to match the current threat landscape.

We’re proposing a new way of thinking about digital risk: What if one trusted partner could help you do it all? Learn more about Coalition Security.

Coalition Incident Response services provided through Coalition’s affiliate are offered to policyholders as an option via our incident response firm panel. Coalition Security Services MDR services are provided by Coalition Incident Response, Inc., an affiliate of Coalition.

This blog post is designed to provide general information on the topic presented and is not intended to construe or the rendering of legal or other professional services of any kind. If legal or other professional advice is required, the services of a professional should be sought. The views and opinions expressed as part of this blog post do not necessarily state or reflect those of Coalition. Neither Coalition nor any of its employees make any warranty of any kind, express or implied, or assumes any legal liability or responsibility for the accuracy, completeness, or usefulness of any information, product or process disclosed. The blog post may include links to other third-party websites. These links are provided as a convenience only. Coalition does not endorse, have control over nor assumes responsibility or liability for the content, privacy policy or practices of any such third-party websites.

Insurance products are offered in the U.S. by Coalition Insurance Solutions Inc. (“CIS”), a licensed insurance producer and surplus lines broker, (Cal. license # 0L76155) acting on behalf of a number of unaffiliated insurance companies, and on an admitted basis through Coalition Insurance Company (“CIC”) a licensed insurance underwriter (NAIC # 29530). See licenses and disclaimers. Copyright © 2024. All rights reserved. Coalition and the Coalition logo are trademarks of Coalition, Inc.