How MSPs Can Add the Second ‘S’ with Coalition
The conventional managed service provider (MSP) model demands evolution as cyber threats grow in sophistication, compliance mandates tighten, and client expectations for comprehensive security intensify.
With these escalating pressures to expand their cybersecurity portfolios, MSPs must continue integrating robust, enterprise-grade security capabilities into their offerings to secure a competitive edge.
Adding the second “s” — security — and becoming a managed security service provider is possible with the right tools, expertise, and support from Coalition.
Security demands immediate action
MSPs play a foundational role in ensuring the resilience of their clients’ digital ecosystems. Small and midsize businesses (SMBs) are ideal targets for threat actors, with breaches potentially dismantling operational continuity, eroding trust, and inflicting catastrophic financial consequences.
As custodians of their clients’ IT infrastructures, MSPs are held to high accountability standards — a single cybersecurity failure risks not only client attrition but also reputational damage within the market.
Expanding security services is not merely a defensive measure; it’s a forward-looking strategy to capitalize on emergent opportunities in managed security and compliance. Coalition empowers MSPs to deliver comprehensive solutions addressing pivotal client needs such as compliance alignment, risk mitigation, and proactive threat management to establish a foundation for sustained competitive differentiation and client loyalty.
How Coalition empowers the MSP-to-MSSP transformation
Coalition distinguishes itself not just as a solutions provider but as a collaborative partner committed to MSP advancement.
Drawing on insights from a portfolio exceeding 90,000 global policyholders, Coalition employs a data-informed approach to deliver security solutions attuned to contemporary risks and operational demands.
Drawing on insights from a portfolio exceeding 90,000 global policyholders, Coalition employs a data-informed approach to deliver security solutions attuned to contemporary risks and operational demands. Our channel-exclusive model guarantees that MSPs retain client ownership and capitalize fully on the value-chain.
1. Cyber Insurance Readiness & Compliance (CIRC)
CIRC aligns client security measures with insurance industry standards. The program encompasses:
Risk assessments: Identification of vulnerabilities and quantitative risk evaluation using claims-centric data.
Compliance alignment: Structured support to ensure client strategies satisfy complex insurance criteria, simplifying application and renewal workflows.
Continuous oversight: Persistent monitoring to uphold compliance and reinforce insurability.
Through CIRC, MSPs can solidify their status as critical partners, fostering client confidence while optimizing insurance terms and conditions.
2. Managed detection & response
Endpoints represent a significant vulnerability in cybersecurity. Coalition’s MDR integrates advanced EDR/XDR functionalities with expert-driven 24/7/365 threat monitoring. Highlights include:
Advanced threat detection across endpoint, cloud, and identity system protection.
Unlimited remediation capabilities, ensuring swift neutralization of detected threats.
Eligibility for premium credit (up to 12.5%) on cyber insurance policies provided by Coalition.*
3. Email security
Email channels persist as one of the most exploited vectors for cyber incursions. Coalition’s email security suite combines advanced threat interception with immersive phishing training. Features include:
Real-time interception of phishing attempts, malware, and ransomware.
Engaging simulation exercises to reinforce employee awareness.
Comprehensive reporting mechanisms to track and enhance performance metrics.
Incorporating these tools not only fortifies client infrastructure but also strengthens MSP positioning as cybersecurity leaders.
4. Security awareness training
Human error remains a predominant factor in cybersecurity breaches. Coalition’s SAT offers:
Modular, multilingual educational content tailored to contemporary threat landscapes.
Scenario-based phishing simulations for practical, hands-on learning.
Automation capabilities for effortless deployment and campaign management.
Multi-tenancy, allowing seamless management and onboarding of customers.
By instilling a robust security culture within client organizations, MSPs extend their value proposition while addressing a critical compliance component.
By instilling a robust security culture within client organizations, MSPs extend their value proposition while addressing a critical compliance component.
5. Coalition Control
Coalition Control®, our unified cyber risk management platform, provides MSPs with a robust platform for comprehensive cybersecurity management. Core functionalities include:
Dynamic attack surface monitoring for immediate identification of vulnerabilities.
Proactive alerts targeting critical and emergent threats.
Expert-driven remediation strategies tailored to client-specific risks.
This centralized intelligence hub empowers MSPs to prioritize interventions effectively and deliver tangible client outcomes.
Unlock new revenue streams and build stronger client trust
Coalition’s dual role as a cyber insurer and security innovator ensures the delivery of solutions that address immediate and long-term client needs. By integrating claims-backed data and strategic risk mitigation insights, our offerings transcend conventional cybersecurity paradigms.
Plus, the CIRC program simplifies the intricacies of security service delivery, merging compliance, contractual adherence, and risk management into a unified framework. Designed for accessibility across diverse organizational scales, Coalition’s tools enable MSPs to deliver transformative security solutions without compromising operational efficiency.
Partner with Coalition and take the next step in your journey from MSP to MSSP. Contact the Coalition Partnerships Team or visit our website today to learn how we can help you protect your clients and grow your business.
